Marketing Services for Small Businesses

Whether you are a start-up entrepreneur needing to identify your personal brand and marketing strategy, a group of service professionals who are uncomfortable with client development (but have to do it), or an established small business that has lost some of its edge in the marketplace, I can help you. 

Core competencies:

• Content/Message Creation

• Pitchbooks/Presentation Copywriting

• Traditional and Digital Marketing Strategies

• Strategic Planning

• Diagnostic Selling

• Public Speaking

• Business Development Consulting

• Business Applications of Social Media

• Content Marketing

• Blogging

A lot of people are mystified by the marketing process and all that goes with it. Here's how I bring my strengths and core competencies to help your small business, in straightforward terms:

• Market Research (pinpointing who your target audience ought to be)

• Brand Positioning & Messaging (working with you to define how your target audience ought to value you, and the story you should be telling to the marketplace)

• Strategic Marketing Plan (identifying how reach your target audience, using offline, online, and awareness strategies)

• Marketing Tactics (focusing on what you are going to use to reach your clients: flyers, networking, email blasts, print ads, social media, SEO, AdWords, etc.)

• Connections (establishing the right service providers to design and produce your marketing tactics; I have a trusted network of ad agencies, freelance designers, and printers for your needs and budget level)

• Monitoring (setting metrics for success, and then put processes in place to measure them over time to see what is effective and what is not)

Contact us to learn what it takes to be a "conversation starter". Want to strike up a dialogue with us and get to know us a bit? Then you should follow Eddy on Twitter here.