D-I-Y Marketing Tips

Below you'll see steps and links to setting up some critical online elements for your business. Some of them are even D-I-Y, Marketing 101 things that would "replace" me. Why would I do such a thing? Because I understand many of you are bootstrapping your business, and I want to help you grow to the point that when you are ready for bigger marketing strategies and creative ideas, you'll shoot me an email. In the meantime, read and click on those links [disclaimer - I have affiliate programs for some of them].

Steps and Links for Structuring Your Online Brand

1) Domain Name Registration - register a website with your name and/or your company's name. You can have a simple landing page with your resume or you can maximize your personal brand by starting a blog.

2) Website Hosting - Once you have your domain name, choose how you want to host it. It may be a simple Posterous blog or a full-on Wordpress or Squarespace site. Either way, you shouldn't just leave your domain name parked on step #1.

Squarespace (my hosting provider)

Additional Steps for D-I-Yers

If you are Do-It-Yourself brave, then consider the "Zero-to-Business" online course by Johnny B Truant. I highly recommend it; the content is infinitely more valuable than the price of admission. Click here to view more details.

Also available is the Naomi Dunford's brilliant SEO School. It's the tip of the SEO iceberg, but it's a pretty big tip. 

Email Marketing - email marketing, done right, is still the most effective form of marketing. And with today's email marketing service providers, it is one of the more trackable and measurable forms of marketing as well. Aweber is probably the foremost provider for email marketing, as is MailChimp. Check them out.